The Story
The Rolex Date Just, 278274, is a modern iteration of the iconic Date-Just line. It's legacy began in 1945 to celebrate Rolex's 40th anniversary. A novel feature in wristwatches of it's time. Over the years, the Date-Just has evolved while retaining its classic elegance and functionality. The 278274 embodies this evolution, boasting a refined 31mm case crafted from Oystersteel with a white gold fluted bezel.
For someone who appreciates a fresh twist on tradition, the Rolex Datejust 31 with its green index dial brings a contemporary splash of color that feels both stylish and adaptable. The lush green is more than just on-trend; it’s a pop of personality that fits perfectly with the festive season, adding a subtle holiday warmth to every look. Contrasting beautifully with the stainless steel case and white gold bezel, this piece brings elegance without overpowering the wrist. It embodies confidence and individuality, making it both a unique accessory and a lasting investment in refined style.
Our example is a 2021 watch in like new/unworn condition, with no signs of wear. The watch is complete with the 2021 dated warranty card, book pack and original Rolex box.
We welcome viewings in our Knightsbridge showroom.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
The Rolex Date Just, 278274, is a modern iteration of the iconic Date-Just line. It's legacy began in 1945 to celebrate Rolex's 40th anniversary. A novel feature in wristwatches of it's time. Over the years, the Date-Just has evolved while retaining its classic elegance and functionality. The 278274 embodies this evolution, boasting a refined 31mm case crafted from Oystersteel with a white gold fluted bezel.
For someone who appreciates a fresh twist on tradition, the Rolex Datejust 31 with its green index dial brings a contemporary splash of color that feels both stylish and adaptable. The lush green is more than just on-trend; it’s a pop of personality that fits perfectly with the festive season, adding a subtle holiday warmth to every look. Contrasting beautifully with the stainless steel case and white gold bezel, this piece brings elegance without overpowering the wrist. It embodies confidence and individuality, making it both a unique accessory and a lasting investment in refined style.
Our example is a 2021 watch in like new/unworn condition, with no signs of wear. The watch is complete with the 2021 dated warranty card, book pack and original Rolex box.
We welcome viewings in our Knightsbridge showroom.
