Datejust 31, 278274-0018

The Rolex Date Just, 278274, is a modern iteration of the iconic Date-Just line. It's legacy began in 1945 to celebrate Rolex's 40th anniversary. A novel feature in wristwatches of it's time. Over the years, the Date-Just has evolved while retaining its classic elegance and functionality. 

Crafted in Rolex’s signature blend of Oystersteel and 18ct white gold, this 31mm model brings the best of both worlds, strength and sophistication. The fluted bezel catches the light just enough to remind you it’s there, while the green dial adds a contemporary edge that feels effortlessly refined. Paired with the Jubilee bracelet it’s pure comfort, smooth, supple, and instantly recognisable. It embodies confidence and individuality, making it both a unique accessory and a lasting investment in refined style.

Our 2026 example is in brand new condition, with no signs of wear or polishing. The watch is complete with the 2026 dated warranty card, book pack and original Rolex box.

We welcome viewings in our Knightsbridge showroom.